OUR STORY

Tart was created out of a desire for something better—an organic, health-focused beverage that supports the body and fits effortlessly into everyday life.

HI, I'M LINDSEY!

I am the founder of Tart. & my health journey inspired the creation of Tart. Growing up, my family always emphasized the importance of healthy & nutritious foods. However, with over 30 allergies and persistent gut health issues, finding suitable options was a constant challenge. I often found myself turned away from restaurants and struggling to discover foods and drinks that aligned with my dietary needs. And, I must admit, I was quite the picky eater—sorry, Mom and Dad!

HI, I'M LINDSEY!

I am the founder of Tart. & my health journey inspired the creation of Tart. Growing up, my family always emphasized the importance of healthy & nutritious foods. However, with over 30 allergies and persistent gut health issues, finding suitable options was a constant challenge. I often found myself turned away from restaurants and struggling to discover foods and drinks that aligned with my dietary needs. And, I must admit, I was quite the picky eater—sorry, Mom and Dad!

Fast forward to college: I began to explore cooking and was determined to discover nutritious meals that also tasted great.In December 2022, I embarked on a health journey focused on vitamin-rich foods to heal my gut and possibly reduce my allergies.I was intrigued by the anti-inflammatory properties of tart cherry and eager to give it a try. Unfortunately, the taste was not my favorite.

So, in January 2023, I set out to create something I would love. Mixing tart cherry juice with other staples from my college fridge, I developed the Tart Original Cherry. From that day on, it became a part of my daily routine: a morning boost with breakfast for focus and antioxidants, a refreshing mocktail at night for a melatonin lift, and a vibrant addition to cocktails for extra vitamins and hydration.

I love the way Tart makes me feel and the versatility in such a simple drink. Tart is made for anyone who values their health and seeks a balanced lifestyle.